Blog · October 17, 2012
Bundles of book-buying fun
We've seen the music industry attempt the occasional "pay what you feel" initiative, where a song or an album is released to the public, and they get to choose how much to pay for the item - giving what they think it's worth. These haven't revolutionised the industry, but it does cause a stir and can be a good marketing technique to draw attention to yourselves. Now, the concept has …